One operator, close to the numbers.
Impactful Marketing with Mark is a paid media practice, not a layer of account managers. You work with the person running the account.
I run paid media for brands that have outgrown guesswork. Google, Meta and Instagram, plus the storefronts and direct mail that surround them.
Most accounts I take over are not short on spend. They are short on a clear read of what that spend is actually doing. So the first thing I build is the measurement. The creative volume to feed it comes second.
Certified across every major platform, and still testing at forty creatives a week.
How I run an account
Creative does the targeting now.
After Andromeda and GEM, the audience layer is automated. Creative is the lever that moves the algorithm.
Track nCAC first.
Then hook rate, hold rate and CTR. Those three explain why nCAC moved.
Attribution is not contribution.
Last-touch lies. Decisions follow incrementality, not platform reports.
Velocity beats precision.
Test fast, kill fast, double down on incremental winners.
Certified
- Meta
- HubSpot
- Amazon
- Social Media