6 min read
7 Things I Track Every Week in Any Ad Campaign
The numbers I watch so I find out something's wrong quickly — not after the money's already gone. All of them answer one question.
Part 3 of Reading Demand Before It Peaks
Notes from real campaigns.
What actually happened when I spent the money. The wins, the mistakes that cost me, and the numbers I watch so problems surface early.
2 min read
The Mistake That Cost Me Extra Money (And Taught Me Something Important)
Same spike in demand, same fast decision — completely different result. The idea wasn't wrong. Where I put the money was.
Part 2 of Reading Demand Before It Peaks
3 min read
Something Strange Happened in My Work This July
A 60% spike in demand showed up out of nowhere. We doubled the ad budget in that exact moment — and sales went up 42% without changing the product.
Part 1 of Reading Demand Before It Peaks