6 min read
7 Things I Track Every Week in Any Ad Campaign
The numbers I watch so I find out something's wrong quickly — not after the money's already gone. All of them answer one question.
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Notes from real campaigns
What actually happened when I spent the money — the wins, the mistakes that cost me, and the numbers I watch so I catch problems early.
2 min read
The Mistake That Cost Me Extra Money (And Taught Me Something Important)
Same spike in demand, same fast decision — completely different result. The idea wasn't wrong. Where I put the money was.
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Something Strange Happened in My Work This July
A 60% spike in demand showed up out of nowhere. We doubled the ad budget in that exact moment — and sales went up 42% without changing the product.
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